Plans to Provide NFT Domain Name to 83 Million Blockchain Wallet Users Bitcoin News announced its partnership with digital identity platform Web3 and NFT domain name provider Unstoppable Domains to launch .blockchain NFT domains. The company claims that in the next few weeks, 83 million wallet users will get a free .blockchain domain. Partners with Unstoppable Domains – Companies Launch First Branded Top-Level Domain has been a pioneer in the crypto space for some time, as the company launched the first Bitcoin (BTC) block explorer in 2011. This week, the company announced that it has partnered with the digital identity company Web3 Unstoppable Domains. The startup is a dedicated Web3 services identity company and domain name provider that has issued 2.4 million registered usernames.

The two companies announced the launch of the first-ever branded top-level domain by Unstoppable Domains which will be called .blockchain. In the coming weeks, says that all 83 million wallet users will be able to create a free .blockchain domain name. A .blockchain domain name can replace a long alphanumeric crypto wallet address and funds can be sent to a human-readable name like “sarah.blockchain”, rather than using a long address.

.blockchain names can also be leveraged for Web3 IDs so users can transact with decentralized applications (dapps), marketplaces, metaverse apps, and social media platforms. Lane Kasselman, Chief Commercial Officer of, believes the new .blockchain feature will make it easier for millions of users to leverage the company’s non-custodial wallet.

“With a .blockchain domain, our users can not only send and receive crypto as easily as they send email, but also own their identity in Web3,” Kasselman said in a statement during the announcement. “Our partnership with Unstoppable Domains marks the first personalized top-level domain (TLD) and gives us a unique way to share the .blockchain name with the millions of users of the wallet.”

On Friday, Unstoppable Domains further stated that .blockchain domains will also be available through the company’s web portal. Once an NFT domain name is claimed, the name is owned by the user forever. The company leverages the Polygon blockchain to mint NFT domain names and there are no minting fees or renewal fees associated with the name.

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What do you think of the partnership between and Unstoppable Domains? Do you think human-readable blockchain domain names are beneficial? Let us know what you think about this topic in the comments section below.

Jamie Redman

Jamie Redman is the News Manager at News and a fintech journalist living in Florida. Redman has been an active member of the cryptocurrency community since 2011. He is passionate about Bitcoin, open-source code, and decentralized applications. Since September 2015, Redman has written over 5,000 articles for News about disruptive protocols emerging today.

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