- Nike’s investments in ENS certainly appear to be part of a larger plan.
- The primary domain name holder has authority over all ENS subdomains.
Following the acquisition of dotswoosh.eth for 19.72 ETH, or approximately $35,000, Nike’s Web3 subsidiary RTFKT now controls 10 Name Service (ENS) domains. “Artifact” is the pronunciation of RTFKT. Nike (NYSE:) didn’t say why he bought the dotswoosh on Friday.
It has been speculated on Twitter (NYSE:) that Nike intends to use the domain in the future to issue ENS subdomains. The primary domain name holder has authority over all ENS subdomains. Nike, for example, may allow registration of an ENS subdomain under dotswoosh.eth by specified NFT holders or other assets.
Commemoration of the year 1972
Carolyn Davidson, the original creator of Nike’s famous swoosh emblem, was only paid $35 for her services in 1971. To commemorate the year 1972, Nike’s purchase price of 19.72 Ethereum (ETH) can be a tribute to that fact.
RTFKT also owns artifacts, SkinVial.eth, Drmos.eth, MintVial.eth, Dreamos.eth, Spacedrip.eth, Drip Coin.eth and M2Tekno.eth are some of the other Ethereum addresses besides dotswoosh.eth.
Nike’s investments in ENS certainly appear to be part of a larger plan based on its existing holdings. Nike’s Space Drip NFTs are a kind of digital shoe NFTs that can be used to “forge” a real pair of shoes for those unfamiliar with the term. For those who want to give Nike’s RTFKT CryptoKick a new look, RTFKT’s NFT Skin Flasks can also be used to do so.
Although its ambitions for dotswoosh.eth are unknown, Nike has a history of buying and trademarking various related names and trademarks. Nike, Nikeland, and “Just Do It,” as well as the Nike swoosh and “Jumpman” insignia, were all trademarked last year for various Metaverse uses.