Validity announces partnership with Red Sift to further protect domain reputation

Data collaboration gives customers an additional defense against phishing attempts

BOSTON (PRWEB) 05 May 2022

Today, Validity, the leading provider of data quality and email marketing success solutions, announced a data partnership with Red Sift, an integrated cloud-based email and brand protection platform. The data exchange will facilitate compliance with Domain-Based Message Authentication, Reporting and Compliance (DMARC) to ensure Validity and Red Sift customers implement ethical email marketing campaigns and secured.

Poor data quality prevents email marketers from executing their campaigns to the best of their abilities and leaves the door open for bad actors to damage the reputation of the business domain. DMARC is the best solution available for brands to combat phishing attacks that target customers by impersonating their proprietary domains, as it allows organizations to prevent impersonation of their domains. This ultimately boosts the reliability of email marketer campaigns for recipients and increases email engagement for today’s digital marketers.

Validity gives marketers the tools they need to manage and monitor their DMARC policy, ensuring marketers reap the benefits of properly authenticated email while protecting their domains from phishing attempts. As the only integrated cloud-based email and brand protection platform, Red Sift automates BIMI and DMARC processes, makes it easy to identify and stop corporate email compromise, and secures domains against identity theft to prevent attacks. Crucial elements of the partnership and subsequent data exchange include:

  • Validity will provide data feeds to enhance Red Sift’s ability to monitor brand spoofing and phishing for customer domains with respect to DMARC and brand protection solutions. Red Sift customers can also leverage this data to see outside of DMARC by monitoring close cousin domains for spoofing and activity.
  • Red Sift will provide domain-based reputation signals for trusted domains as well as an anonymized list of domains. This will allow Validity to provide even more data to email marketers about the sending reputation of their domains and how that reputation is viewed by mailbox providers around the world. Additionally, Validity has a renewed ability to monitor marketers’ email authentication for their legitimate email, as well as any impersonation of their domain name by bad actors.
  • Additionally, Red Sift will provide IP reputation signals, including aggregated rejected IP addresses as a result of any domain falling within DMARC’s “rejection” policy. All IP data will be anonymized.

“Sharing data with Red Sift will allow each partner to do what we do best,” said Tom Bartel, SVP, Data Services at Validity. “Red Sift customers will have even more confidence that their emails are secure and their sender reputation is intact, while Validity customers will have increased confidence in their DMARC compliance and access to new insights into their email campaigns. This large-scale data collaboration allows us to continue to fulfill our greatest mission: to give our clients the trusted data they need to implement ethical marketing practices.”

“We are thrilled to partner with Validity to further protect our customers from bad actors,” said Chuck Swenberg, senior vice president of strategy at Red Sift. “Validity’s reputation data feeds will give our customers a more complete picture of their email campaign performance and prevent brand impersonation and phishing. This partnership will enable Validity and Red Sift customers to rest easy knowing they have more control over their domain’s reputation than ever before.”

Validity has seen incredible momentum in 2022, including its recent acquisition of MailCharts, a platform that enables e-commerce email marketing teams to plan new campaigns, optimize valuable lifecycle journeys and take control of meetings. The company was also recognized with a Silver Stevie Award for Technology Partner of the Year in Sales or Customer Service Solutions and recently launched DemandTools Elements, a cloud-based solution that allows users to easily deduplicate data in Salesforce.

The partnership also follows the rapid growth of Red Sift. The company recently announced a $54 million Series B funding round, bringing its total investment to $68 million.


Red Sift empowers security-focused organizations to communicate successfully and build trust with their employees, vendors, and customers. As the only integrated cloud-based email and brand protection platform, Red Sift automates BIMI and DMARC processes, makes it easy to identify and stop corporate email compromise, and secures domains against identity theft to prevent attacks.

Founded in 2015, Red Sift is a global organization with international offices in the UK, Spain, Australia and North America. He has clients of all sizes and in all industries, including Domino’s, Telefonica, Pipedrive, Rentokil, Wise and the world’s top law firms.


For more than 20 years, tens of thousands of organizations around the world have relied on Validity solutions to target, contact, engage and retain customers – using trusted data as a key benefit. Validity’s flagship products – DemandTools, BriteVerify, Everest, GridBuddy Connect and MailCharts – are all highly rated solutions for CRM data management, email address verification, inbox deliverability and spam avoidance. spam folder. These solutions deliver smarter campaigns, more qualified leads, more productive sales, and ultimately, faster growth. For more information, visit and connect with us on LinkedIn, Instagram and Twitter.

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